Advanced Conversion &

Landing Page Optimisation Workshop

How much money are you losing with poorly performing landing pages?

Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimisation. Landing page optimisation expert and CEO Tim Ash will help you to improve conversions by applying “The Matrix” methodology to your landing page or website.

The Matrix is a framework for understanding your audience from a user-centred design perspective, and ensures that you will consistently get the more of right people through the right activities in the right order.

The Australian Workshop will run for three quarters of a full day with the last part of the day being a live clinic where Tim will look at as many of the delegates websites as he can.

All participants will receive a personalized autographed copy of Tim Ash’s book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions.

Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.

Advanced Conversion & Landing Page Optimisation Workshop

What Will I Learn?

  • How to define mission-critical parts of your website
  • Defining and measuring the appropriate conversion action Segmenting your online audience into roles
  • Breaking down each role into specific tasks (“use cases”)
  • Understanding key decision making steps (awareness, interest, desire, action)
  • Understanding the psychology of your audience and their cognitive styles

Vital Information

  • Where: SMC Conference & Function Centre
  • When: Monday May 30st, 2016
  • How long: One Day, 9am - 5:30pm
  • How Much: Only $1,295 + GST


  • PDF's of All presentations from the day
  • Morning tea
  • Lunch
  • Afternoon tea
  • Optional Networking drinks at the end of the day

Register for this Advanced Workshop now


The workshop with Tim was very informative and offered a footprint worth following. This will be greatly recognised within our future marketing efforts.

Tree Fine Internet Systems , JD Mellberg Financial

Very good session, especially the insights about what we sell and how we upsell, I had many ideas popping up. Thank you very much for both the conference and the workshop.

Lisa Meskotora, Dating Factory.

Got exactly what I was expecting to get.

Yaniv Buhot, Omay-Web

Great way to tie together all info learned in the conference. Very valuable. Thanks!

Caroline Harrington, Gaurdian Energy Technologies

Overall great session. Learned much.

Javed, Trusted Pardons/Expunge America

Well worth spending the extra day after the conference ended.

Brian Lang, Axcess Financial

Workshop went great, enjoyed Tim’s willingness to work one-on-one while keeping everyone else involved.

Wyatt Ernst, Triu Naturals LLC

Favorite workshop of the conference

Erin Bashaw,

Workshop was great, especially for personalized feedback on websites

Georgia Lewis, Byzantium Marketing