Sydney May 30 - June 3 2016

Search Engine Bootcamp 2015


8:00 – 8:45 Badge Collection – Tea & Coffee
8:45 – 9:00 Agenda & Jargon overview by your host – Barry Smyth, Founder – Bower Local & No Drama Media

Session One – SEM Basics.

Search Marketing Basics, Analytics & Keywords

9:00 – 9:30

Search Engine Marketing Basics

If you’re new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps


9:30 – 10:00

Analytics for Beginners – An overview on how to track ROI?

Online marketing & search in particular can deliver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.


10:00 – 10:30

Keyword Research for SEO & PPC

Learn the key elements of online writing, using effective keyword selection and understand how to work with internal and external linking strategies.


10:30 – 10:45 15 Minute Q&A Session
10:45 – 11:00 Morning Tea Break

Session Two – SEO.

Content, Linking and Local, the pillars of SEO success

11:00 – 11:30

Content Creation for Search

Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.


11:30 – 12:00

Link Building Basics

Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies.


12:00 – 12:30

Local Search, My Google Business & Snack Packs

An insider’s look at how to make your business rank for location based keywords that are relevant to your bricks & mortar business.

Speaker: Barry Smyth, Founder – Bower Local & No Drama Media

12:30 – 12:45 15 Minute Q&A Session
12:45 – 1:45 Lunch Break

Session Three – PPC.

A Beginners Guide To Paid Search

1:45 – 2:15

A Beginner’s Guide to Paid Search

Paid search advertising provides visibility in search engines at a cost-per-click. Every major search engine offers a paid placement program. This introductory session will teach you how to kick-start a successful paid search advertising program and will focus on the critical components of paid search including tips for: – Keywords – Ad Copy – Targeting & Groups – Optimisations to achieve the best results.


2:15 – 2:45

Writing & Testing Ad Copy that Convert for Paid Search

Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this affects your relevancy.


2:45 – 3:15

Quality Score, Bid Strategies & other PPC Bidding Options

An insider’s look at how the PPC Auction Model Works plus we highlight the various targeting tactics you can use on both Google Adwords & Bing Ads.


3:15 – 3:30 15 Minute Q&A Session
3:30 – 3:45 Afternoon Tea Break

Session Four – SEM.

SEO Issue Identification, Usability & Landing Pages

3:45 – 4:15

Site Architecture and Usability, Identifying your SEO issues

This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.


4:15 – 4:45

Landing Page Basics

Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page


4:45 – 5:30

A few lucky recruits will have their serial number drawn and have a site of their choice analysed for search engine friendliness.


5:30 Closing Statement
5:30 – 6:30
Networking Drinks

Sydney Venue – November 18th, 2015

66 Goulburn St, Sydney, NSW, 2000

Boot-Camp will take place on Level 5 in the Northcott Room.

What's included?

FREE $200 Voucher to get you started on Bing Ads
FREE Bing Note Pad & Pen
Audio and PDF’s of all presentations
Morning Tea
Afternoon Tea
Networking drinks

Register Online