SydneyNov 30 2017
MelbourneAug 30 2017
  • Search Summit - Day One Mon, May 1, 2017
  • Search Summit - Day Two Tue, May 2, 2017
  • Advanced PPC Workshop Wed, May 3, 2017
  • Advanced SEO Workshop Thu, May 4, 2017
  • Search Engine Boot-Camp - Melbourne, August 30th 2017 Wed, Aug 30, 2017
  • Search Engine Boot-Camp - Sydney, November 30th 2017 Thu, Nov 30, 2017
8:45 AM - 9:00 AM

Welcome 2017

Barry Smyth, Co-Founder, Wave Interactive

State Room - Level 2

9:00 AM - 10:00 AM

Marty Weintraub

Opening Keynote

Social? Psychographics? Data? SEO? PR? Content? PPC? What the hell is Marketing Now ANYWAY!

Marty Weintraub, Founder & Evangelist, AimClear

State Room - Level 2

10:00 AM - 10:30 AM

Networking & Meal Break

Mini-Expo Room - Level 2

TrackSEO & Mobile

SEO & Mobile Break Out Room - Level 2

SEO

SEO State Room - Level 2

10:30 AM - 11:05 AM

AMP: The Next Generation

Greg Grothaus, Software Engineer, Google

10:30 AM - 11:20 AM

Multinational Search

Aleyda Solis, International SEO Consultant, ORAINTI

11:05 AM - 11:35 AM

Optimising Content For Voice Search & Virtual Assistants

Purna Virji, Senior Manager, Microsoft

11:20 AM - 12:05 PM

LINKS: THE MOST IMPORTANT SEO FACTOR: HOW TO GET AND MEASURE THEM

Jim Boykin, Founder and CEO, Internet Marketing Ninjas

11:35 AM - 12:05 PM

SEO For Google's Mobile-First Index & Mobile-Friendly World

Jeff Ferguson, CEO, Fang Digital

12:05 PM - 1:00 PM

Networking & Meal Break

Mini-Expo Room - Level 2

TrackContent Marketing

Content Marketing Break Out Room - Level 2

PPC

PPC State Room - Level 2

1:00 PM - 1:35 PM

Site Speed for Content Marketers

Geoff Griffiths, Managing Director, Builtvisible (UK)

1:00 PM - 1:45 PM

How to Increase Clicks Using Social Media Advertising

Ashley Ward, CEO & Social Media Director, Madhouse Matters (US)

1:35 PM - 2:10 PM

How to scrape data to drive content marketing campaigns without knowing how to code

Jeremy Cabral, Head of Publishing & Editorial, Finder.com

1:45 PM - 2:30 PM

The Perfect Social PPC Report Template

Dennis Yu, CTO, Blitz Metrics

2:45 PM - 3:15 PM

Networking & Meal Break

Mini-Expo Room - Level 2

TrackConversion

Conversion Break Out Room - Level 2

SEM

SEM State Room - Level 2

3:15 PM - 3:50 PM

Conversion Rates & The Law of Diminishing Astonishment

Frederic Chanut, Managing Director, In Marketing We Trust (AUS)

3:15 PM - 3:50 PM

Growth Hacking

Phillip Ohren, COO, Louder.Online

3:50 PM - 4:20 PM

Always Be Testing To Always Be Closing

Selina Gough, Head of PPC, Dejan Marketing

3:50 PM - 4:20 PM

Attribution Success In A Cross-Device World

Kerry Satchell, SEM professional, Mindshare Sydney (AUS)

4:10 PM - 4:30 PM

Room Change Over

4:30 PM - 5:25 PM

Day One Keynote Panel

Meet The SEO’s leading the charge here in Australia.

The Aussie SEO's - Jasun Mun, Dan Petrovic, Michaeal Motherwell & Jessica Tocker., ,

Moderated by: Jim Boykin

State Room - Level 2

5:25 PM - 5:30 PM

Closing Comments

Moderated by: Barry Smyth

State Room - Level 2

7:00 PM - 9:00 PM

Networking Cruise 2017

King St, Wharf

8:45 - 9:00

Welcome

Moderated by: Barry Smyth

State Room - Level 2

9:00 AM - 10:00 AM

Keynote Panel

Big Brands talk SEM

Moderated by: Jeff Ferguson, CEO - Fang Digital Marketing

State Room - Level 2

10:00 AM - 10:30 AM

Networking & Meal Break

TrackSocial PPC

Social PPC State Room - Level 2

SEO - The Other Search Engines

SEO - The Other Search Engines Break Out Room - Level 2

10:30 AM - 11:05 AM

How to Use Facebook Analytics to Make Better Business Decisions

Dennis Yu, CTO, Blitz Metrics

10:30 AM - 11:20 AM

Amazon SEO Demystified - How to rank your products on Amazon’s Search Engine, A9

Chris Thomas, Director, Hibermate Limited

11:05 AM - 11:40 AM

Big Data & Adwords Scripts

Jeff Ferguson, CEO, Fang Digital

11:20 AM - 12:10 PM

App Store SEO Demystified

Amye Saunders, Co-founder and Director, AMIRE Strategic Digital Marketing

11:40 AM - 12:15 PM

Thinking Outside The SEM Box

Marty Weintraub, Founder & Evangelist, AimClear

12:15 PM - 1:00 PM

Networking & Meal Break

Mini-Expo Room - Level 2

TrackSEO

SEO State Room - Level 2

PPC

PPC Break Out Room - Level 2

1:00 PM - 1:35 PM

Simplifying Future-proof SEO: Content and Links

Jason Acidre, CEO and Co-Founder, Xight Interactive Asia, Inc. (Philipines)

1:00 PM - 1:50 PM

Advanced Keyword Research: Business Value, Difficulty and Targeting Strategy

Simon Mathonnet, Head Of Digital Strategy, Splashbox

1:35 PM - 2:10 PM

Measuring Content Success with GTM

Geoff Griffiths, Managing Director, Builtvisible (UK)

1:50 PM - 2:40 PM

Integrating Search Data Across PPC Audience Targeting

Suryabala Shenbagamurthy, SEM Planner, The Media Store (AUS)

2:10 PM - 2:45 PM

WordPress SEO Traps to avoid

Peter Mead, SEO Consultant, Peter Mead IT (AUS)

2:30 PM - 2:45 PM

Q&A

State Room - Level 2

2:45 PM - 3:15 PM

Networking & Meal Break

Mini-Expo Room - Level 2

TrackLocal

Local State Room - Level 2

SEO

SEO Break Out Room - Level 2

3:15 PM - 3:45 PM

Improve Your Local Presence Using Social Media

Ashley Ward, CEO & Social Media Director, Madhouse Matters (US)

3:15 PM - 3:50 PM

Delivering outstanding results with Technical SEO

Bartosz Góralewicz, CEO, Elephate S.C. (Poland)

3:50 PM - 4:20 PM

Optimising local in the “Near Me” world

Michael Motherwell, Co-Founder, Wave Interactive

3:50 PM - 4:20 PM

Surviving a Website Migration from a SEO Perspective

Jason Mun, Co-Founder and Search Director, Bespoke

4:30 PM - 5:30 PM

Site Clinic

8:55 AM - 9:00 AM

Welcome & Overview of the day

Barry Smyth, Co-Founder, Wave Interactive

TrackAdvanced Paid Search & Paid Social Workshop

Advanced Paid Search & Paid Social Workshop Room 7 - Level 1

9:00 AM - 10:30 AM

Integrated Facebook & Google PPC: Advanced Mashup Tactics

Marty Weintraub, Founder & Evangelist, AimClear

10:30 AM - 11:00 AM

Morning Tea

Room 7 - Level 1

TrackAdvanced Paid Search & Paid Social Workshop

Advanced Paid Search & Paid Social Workshop Room 7 - Level 1

11:00 AM - 11:45 AM

The Voice Search Testing Plan

Purna Virji, Senior Manager, Microsoft

11:45 AM - 12:30 PM

Using Custom Audiences in Paid Social and Search for Customer Onboarding

Jeff Ferguson, CEO, Fang Digital

12:15 PM - 1:15 PM

Lunch

Room 7 - Level 1

TrackAdvanced Paid Search & Paid Social Workshop

Advanced Paid Search & Paid Social Workshop Room 7 - Level 1

1:30 PM - 3:00 PM

From Optimising to Execution: How to a Scale Your Facebook Ad Campaigns

Dennis Yu, CTO, Blitz Metrics

Moderated by: Ashley Ward

3:00 PM - 3:30 PM

Afternoon Tea

Room 7 - Level 1

TrackAdvanced Paid Search & Paid Social Workshop

Advanced Paid Search & Paid Social Workshop Room 7 - Level 1

3:30 PM - 4:30 AM

A Dollar a Day & Ask Away

Ashley Ward, CEO & Social Media Director, Madhouse Matters (US)

Moderated by: Dennis Yu

4:30 PM - 5:30 PM

Give it up & Live Facebook Clinic

Moderated by: All Speakers from todays sessions.

8:45 AM - 9:00 AM

Welcome & Overview of the day

Barry Smyth, Co-Founder, Wave Interactive

Room 6 - Level 2

TrackAdvanced SEO Workshop

Advanced SEO Workshop Room 6 - Level 2

9:00 AM - 9:20 AM

SEO Masterclass - Analytics

Jim Boykin, Founder and CEO, Internet Marketing Ninjas

9:20 AM - 9:40 AM

SEO Masterclass - Ranking

Jim Boykin, Founder and CEO, Internet Marketing Ninjas

9:40 AM - 10:00 AM

SEO Masterclass - Technical SEO

Jim Boykin, Founder and CEO, Internet Marketing Ninjas

10:00 AM - 10:20 AM

SEO Masterclass - Content

Jim Boykin, Founder and CEO, Internet Marketing Ninjas

10:30 AM - 11:00 AM

Morning Tea

Room 6 - Level 2

TrackAdvanced SEO Workshop

Advanced SEO Workshop Room 6 - Level 2

11:00 AM - 11:20 AM

SEO Masterclass - Backlinks

Jim Boykin, Founder and CEO, Internet Marketing Ninjas

11:20 AM - 11:40 AM

SEO Masterclass - Authorship

Jim Boykin, Founder and CEO, Internet Marketing Ninjas

11:40 AM - 12:00 PM

SEO Masterclass - Reputation Management

Jim Boykin, Founder and CEO, Internet Marketing Ninjas

12:20 PM - 12:40 PM

SEO Masterclass - Digital Assets

Jim Boykin, Founder and CEO, Internet Marketing Ninjas

1:00 PM - 1:30 PM

Lunch

Room 6 - Level 2

TrackAdvanced SEO Workshop

Advanced SEO Workshop Room 6 - Level 2

1:30 PM - 2:15 PM

Surviving Google's Post-Update World

Geoff Griffiths, Managing Director, Builtvisible (UK)

2:15 PM - 3:00 PM

Technical SEO - Web Dev & SEO's meeting place.

Bartosz Góralewicz, CEO, Elephate S.C. (Poland)

3:00 PM - 3:30 PM

Afternoon tea

Room 6 - Level 2

TrackAdvanced SEO Workshop

Advanced SEO Workshop Room 6 - Level 2

3:30 PM - 4:15 PM

Same rank, more clicks!

Dan Petrovic, Dan Petrovic, Dejan SEO

4:15 PM - 5:00 PM

Q&A with a Googler

Greg Grothaus, Software Engineer, Google

5:00 PM - 5:30 PM

Give It Up...

Moderated by: Barry Smyth

9:00 AM - 9:30 AM

Search Engine Marketing Basics

Michael Motherwell, Co-Founder, Wave Interactive

Cliftons Melbourne

9:30 AM - 10:00 AM

Analytics for Beginners – An overview on how to track ROI?

Frederic Chanut, Managing Director, In Marketing We Trust (AUS)

  • Search Summit - Day One Mon, May 1, 2017
  • Search Summit - Day Two Tue, May 2, 2017
  • Advanced PPC Workshop Wed, May 3, 2017
  • Advanced SEO Workshop Thu, May 4, 2017
  • Search Engine Boot-Camp - Melbourne, August 30th 2017 Wed, Aug 30, 2017
  • Search Engine Boot-Camp - Sydney, November 30th 2017 Thu, Nov 30, 2017
8:45 AM - 9:00 AM

Welcome 2017

Barry Smyth, Co-Founder, Wave Interactive

State Room - Level 2

9:00 AM - 10:00 AM

Marty

Opening Keynote

Social? Psychographics? Data? SEO? PR? Content? PPC? What the hell is Marketing Now ANYWAY!

Marty Weintraub, Founder & Evangelist, AimClear

State Room - Level 2

10:00 AM - 10:30 AM

Networking & Meal Break

Mini-Expo Room - Level 2

10:30 AM - 11:05 AMSEO & Mobile

AMP: The Next Generation

Greg Grothaus, Software Engineer, Google

Break Out Room - Level 2

10:30 AM - 11:20 AMSEO

Multinational Search

Aleyda Solis, International SEO Consultant, ORAINTI

State Room - Level 2

11:05 AM - 11:35 AMSEO & Mobile

Optimising Content For Voice Search & Virtual Assistants

Purna Virji, Senior Manager, Microsoft

Break Out Room - Level 2

11:20 AM - 12:05 PMSEO

LINKS: THE MOST IMPORTANT SEO FACTOR: HOW TO GET AND MEASURE THEM

Jim Boykin, Founder and CEO, Internet Marketing Ninjas

State Room - Level 2

11:35 AM - 12:05 PMSEO & Mobile

SEO For Google's Mobile-First Index & Mobile-Friendly World

Jeff Ferguson, CEO, Fang Digital

Break Out Room - Level 2

12:05 PM - 1:00 PM

Networking & Meal Break

Mini-Expo Room - Level 2

1:00 PM - 1:45 PMPPC

How to Increase Clicks Using Social Media Advertising

Ashley Ward, CEO & Social Media Director, Madhouse Matters (US)

State Room - Level 2

1:00 PM - 1:35 PMContent Marketing

Site Speed for Content Marketers

Geoff Griffiths, Managing Director, Builtvisible (UK)

Break Out Room - Level 2

1:35 PM - 2:10 PMContent Marketing

How to scrape data to drive content marketing campaigns without knowing how to code

Jeremy Cabral, Head of Publishing & Editorial, Finder.com

Break Out Room - Level 2

1:45 PM - 2:30 PMPPC

The Perfect Social PPC Report Template

Dennis Yu, CTO, Blitz Metrics

State Room - Level 2

2:45 PM - 3:15 PM

Networking & Meal Break

Mini-Expo Room - Level 2

3:15 PM - 3:50 PMConversion

Conversion Rates & The Law of Diminishing Astonishment

Frederic Chanut, Managing Director, In Marketing We Trust (AUS)

Break Out Room - Level 2

3:15 PM - 3:50 PMSEM

Growth Hacking

Phillip Ohren, COO, Louder.Online

State Room - Level 2

3:50 PM - 4:20 PMConversion

Always Be Testing To Always Be Closing

Selina Gough, Head of PPC, Dejan Marketing

Break Out Room - Level 2

3:50 PM - 4:20 PMSEM

Attribution Success In A Cross-Device World

Kerry Satchell, SEM professional, Mindshare Sydney (AUS)

State Room - Level 2

4:10 PM - 4:30 PM

Room Change Over

4:30 PM - 5:25 PM

Day One Keynote Panel

Meet The SEO’s leading the charge here in Australia.

The Aussie SEO's - Jasun Mun, Dan Petrovic, Michaeal Motherwell & Jessica Tocker., ,

Moderated by: Jim Boykin

State Room - Level 2

5:25 PM - 5:30 PM

Closing Comments

Moderated by: Barry Smyth

State Room - Level 2

7:00 PM - 9:00 PM

Networking Cruise 2017

King St, Wharf

8:45 - 9:00

Welcome

Moderated by: Barry Smyth

State Room - Level 2

9:00 AM - 10:00 AM

Keynote Panel

Big Brands talk SEM

Moderated by: Jeff Ferguson, CEO - Fang Digital Marketing

State Room - Level 2

10:00 AM - 10:30 AM

Networking & Meal Break

10:30 AM - 11:05 AMSocial PPC

How to Use Facebook Analytics to Make Better Business Decisions

Dennis Yu, CTO, Blitz Metrics

State Room - Level 2

10:30 AM - 11:20 AMSEO - The Other Search Engines

Amazon SEO Demystified - How to rank your products on Amazon’s Search Engine, A9

Chris Thomas, Director, Hibermate Limited

Break Out Room - Level 2

11:05 AM - 11:40 AMSocial PPC

Session Title TBA

Jeff Ferguson, CEO, Fang Digital

11:20 AM - 12:10 PMSEO - The Other Search Engines

App Store SEO Demystified

Amye Saunders, Co-founder and Director, AMIRE Strategic Digital Marketing

Break Out Room - Level 2

11:40 AM - 12:15 PMSocial PPC

Thinking Outside The SEM Box

Marty Weintraub, Founder & Evangelist, AimClear

State Room - Level 2

12:15 PM - 1:00 PM

Networking & Meal Break

Mini-Expo Room - Level 2

1:00 PM - 1:35 PMSEO

Simplifying Future-proof SEO: Content and Links

Jason Acidre, CEO and Co-Founder, Xight Interactive Asia, Inc. (Philipines)

State Room - Level 2

1:00 PM - 1:50 PMPPC

Advanced Keyword Research: Business Value, Difficulty and Targeting Strategy

Simon Mathonnet, Head Of Digital Strategy, Splashbox

Break Out Room - Level 2

1:35 PM - 2:10 PMSEO

Measuring Content Success with GTM

Geoff Griffiths, Managing Director, Builtvisible (UK)

State Room - Level 2

1:50 PM - 2:40 PMPPC

Integrating Search Data Across PPC Audience Targeting

Suryabala Shenbagamurthy, SEM Planner, The Media Store (AUS)

Break Out Room - Level 2

2:10 PM - 2:45 PMSEO

WordPress SEO Traps to avoid

Peter Mead, SEO Consultant, Peter Mead IT (AUS)

State Room - Level 2

2:30 PM - 2:45 PM

Q&A

State Room - Level 2

2:45 PM - 3:15 PM

Networking & Meal Break

Mini-Expo Room - Level 2

3:15 PM - 3:50 PMSEO

Delivering outstanding results with Technical SEO

Bartosz Góralewicz, CEO, Elephate S.C. (Poland)

Break Out Room - Level 2

3:15 PM - 3:45 PMLocal

Improve Your Local Presence Using Social Media

Ashley Ward, CEO & Social Media Director, Madhouse Matters (US)

State Room - Level 2

3:50 PM - 4:20 PMSEO

Surviving a Website Migration from a SEO Perspective

Jason Mun, Co-Founder and Search Director, Bespoke

Break Out Room - Level 2

3:50 PM - 4:20 PMLocal

Optimising local in the “Near Me” world

Michael Motherwell, Co-Founder, Wave Interactive

State Room - Level 2

4:20 PM - 4:30 PMSEO

Room Change

Moderated by: Barry Smyth

4:30 PM - 5:30 PM

Site Clinic

8:55 AM - 9:00 AM

Welcome & Overview of the day

Barry Smyth, Co-Founder, Wave Interactive

9:00 AM - 10:30 AMAdvanced Paid Search & Paid Social Workshop

Integrated Facebook & Google PPC: Advanced Mashup Tactics

Marty Weintraub, Founder & Evangelist, AimClear

Room 7 - Level 1

10:30 AM - 11:00 AM

Morning Tea

Room 7 - Level 1

11:00 AM - 11:45 AMAdvanced Paid Search & Paid Social Workshop

The Voice Search Testing Plan

Purna Virji, Senior Manager, Microsoft

Room 7 - Level 1

11:45 AM - 12:30 PMAdvanced Paid Search & Paid Social Workshop

Using Custom Audiences in Paid Social and Search for Customer Onboarding

Jeff Ferguson, CEO, Fang Digital

Room 7 - Level 1

12:15 PM - 1:15 PM

Lunch

Room 7 - Level 1

1:30 PM - 3:00 PMAdvanced Paid Search & Paid Social Workshop

From Optimising to Execution: How to a Scale Your Facebook Ad Campaigns

Dennis Yu, CTO, Blitz Metrics

Moderated by: Ashley Ward

Room 7 - Level 1

3:00 PM - 3:30 PM

Afternoon Tea

Room 7 - Level 1

3:30 PM - 4:30 AMAdvanced Paid Search & Paid Social Workshop

A Dollar a Day & Ask Away

Ashley Ward, CEO & Social Media Director, Madhouse Matters (US)

Moderated by: Dennis Yu

Room 7 - Level 1

4:30 PM - 5:30 PMAdvanced Paid Search & Paid Social Workshop

Give it up & Live Facebook Clinic

Moderated by: All Speakers from todays sessions.

Room 7 - Level 1

8:45 AM - 9:00 AM

Welcome & Overview of the day

Barry Smyth, Co-Founder, Wave Interactive

Room 6 - Level 2

9:00 AM - 9:20 AMAdvanced SEO Workshop

SEO Masterclass - Analytics

Jim Boykin, Founder and CEO, Internet Marketing Ninjas

Room 6 - Level 2

9:20 AM - 9:40 AMAdvanced SEO Workshop

SEO Masterclass - Ranking

Jim Boykin, Founder and CEO, Internet Marketing Ninjas

Room 6 - Level 2

9:40 AM - 10:00 AMAdvanced SEO Workshop

SEO Masterclass - Technical SEO

Jim Boykin, Founder and CEO, Internet Marketing Ninjas

Room 6 - Level 2

10:00 AM - 10:20 AMAdvanced SEO Workshop

SEO Masterclass - Content

Jim Boykin, Founder and CEO, Internet Marketing Ninjas

Room 6 - Level 2

10:30 AM - 11:00 AM

Morning Tea

Room 6 - Level 2

11:00 AM - 11:20 AMAdvanced SEO Workshop

SEO Masterclass - Backlinks

Jim Boykin, Founder and CEO, Internet Marketing Ninjas

Room 6 - Level 2

11:20 AM - 11:40 AMAdvanced SEO Workshop

SEO Masterclass - Authorship

Jim Boykin, Founder and CEO, Internet Marketing Ninjas

Room 6 - Level 2

11:40 AM - 12:00 PMAdvanced SEO Workshop

SEO Masterclass - Reputation Management

Jim Boykin, Founder and CEO, Internet Marketing Ninjas

Room 6 - Level 2

12:20 PM - 12:40 PMAdvanced SEO Workshop

SEO Masterclass - Digital Assets

Jim Boykin, Founder and CEO, Internet Marketing Ninjas

Room 6 - Level 2

1:00 PM - 1:30 PM

Lunch

Room 6 - Level 2

1:30 PM - 2:15 PMAdvanced SEO Workshop

Surviving Google's Post-Update World

Geoff Griffiths, Managing Director, Builtvisible (UK)

Room 6 - Level 2

2:15 PM - 3:00 PMAdvanced SEO Workshop

Technical SEO - Web Dev & SEO's meeting place.

Bartosz Góralewicz, CEO, Elephate S.C. (Poland)

Room 6 - Level 2

3:00 PM - 3:30 PM

Afternoon tea

Room 6 - Level 2

3:30 PM - 4:15 PMAdvanced SEO Workshop

Same rank, more clicks!

Dan Petrovic, Dan Petrovic, Dejan SEO

Room 6 - Level 2

4:15 PM - 5:00 PMAdvanced SEO Workshop

Q&A with a Googler

Greg Grothaus, Software Engineer, Google

Room 6 - Level 2

5:00 PM - 5:30 PMAdvanced SEO Workshop

Give It Up...

Moderated by: Barry Smyth

Room 6 - Level 2

9:00 AM - 9:30 AM

Search Engine Marketing Basics

Michael Motherwell, Co-Founder, Wave Interactive

Cliftons Melbourne

9:30 AM - 10:00 AM

Analytics for Beginners – An overview on how to track ROI?

Frederic Chanut, Managing Director, In Marketing We Trust (AUS)